Provider of multi-channel print and marketing solutions, SunDance has announced the acquisition of an HP Indigo 25K digital press, as the cornerstone of its newly formed flexible packaging division. The press has been added to Orlando, FL-based company’s existing HP fleet, which includes an Indigo 7900, 6R Digital Press, Latex 3000, and FB 700.

JohnHenry Ruggieri, managing director, SunDance USA, comments, “We’ve continued to stay laser-focussed on the end goal throughout the pandemic, which is to continue to provide our customers with the best solutions possible. And having worked with HP for some time now, seeing a new stream of orders and requests for products coming through our door, the decision to move into flexible packaging was a very natural next step for us. We’re excited to be able to utilise a fantastic product like the 25K in order to expand our offering and service our clients, and also with everything produced in-house ensuring the utmost quality.”

Kirk McLean, general manager, Americas, HP Indigo and Pagewide Presses, says, “HP and SunDance are both committed to providing innovative solutions for customer problems.  By combining HP technology with the SunDance commitment to customer satisfaction, we have the tools necessary to meet any print challenge. We’re delighted to continue to support the SunDance team as they continue to service clients across the globe.”

Starting the business in 2007, SunDance’s manufacturing facility boasts an assortment of equipment to service clients whatever their requirement, in recent times seeing a surge in hyper-customized, personalized products including the likes of holographic films, windows, closers and pouching printed on low volumes or multiple skus.

Ruggieri continues, “While we want to ensure customers have what they need, we also have a responsibility to provide these customisable products with our sustainability goals in mind. We’re pleased to say that by using the HP Indigo 25K digital press, not only can we make the orders, it also helps us eliminate print media waste and plates, as well as using non-toxic inks and recycled print materials.”